Localised is a complimentary pocket-sized guide book to Cape Town by Capetonians. Over the summer the city is inundated with tourists, Blok used this opportunity to introduce them to the best bars, restaurants, shopping and trails that the Mother City has to offer through the eyes of four locals, The Hipster, The Socialite, The Adventurer and The Foodie. The campaign ran across print and digital media, as well as a large vinyl, printed on the Blok showroom window in the popular suburb of Sea Point.
Design : North Ltd
Illustration : Werner Goss Ross