CAPE TOWN CITY FC
Based off the strategic concept; A Team For The City, North set about creating an immediately iconic, superbly modern logo which is devoid of any geographical or historical references. It needed a symbol that Capetonians of every walk of life would feel proud to have emblazoned on their shirts, flags and hats. The logo is contained, fresh and incredibly bold and immediately makes CTCFC look like no other team in the country.
North didn’t want the team to just look different to everyone else, going forward the challenge will be to act differently to everyone else by engaging with fans across multiple platforms and actually listening to what they have to say. As a departure point for this, North got fans to vote on certain aspects of the club from the away kit design to the clubs new nickname using #itsyourcall.
The media launch and creation of the team’s look and feel is just the beginning and many more challenges will be relished by North to truly make Cape Town City FC a team for the city, for everyone.
Studio : North Ltd